May Face as a VP of Marketing

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In smaller companies, the CMO can hire and train employees as well. So, it’s really a function of the organization that you work for. If their operations are not extensive enough to require the services of a CMO, the VP of marketing will report to the CEO, who may also happen to be the business owner. Some Challenges You  Having an idea of the challenges that you might encounter as a marketing executive can prepare you for the journey ahead.

It becomes less frightening if you have been told how scary something Brazil WhatsApp Number List might be—and that’s what is intended here. As you become swamped with responsibilities, you may forget your primary duty: marketing. Your responsibilities become greater, and the marketing trends change. If you poorly manage your time, your marketing methods will become dated, and you may fail to accomplish your goals. The global ad spend for 2023 is projected to reach 828.86 billion, a considerably higher amount than 2022’s 567.




49 billion. With this increase, the purchasing power of the competition is on the rise, and it becomes increasingly difficult to develop unique strategies. How can you overcome these challenges? Read marketing reports from reputable sources to consistently stay in tune with the latest trends. The useful statistics in these reports make them easily digestible. Alternatively, send out polls and surveys to your customers. Ask them what they want to see. Do they prefer certain channels or formats for your content? This old style of asking never goes out of style.