A link to another site should be placed editorially

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Manipulative outbound link pattern on your site." It goes on to say that this penalty only affects those who "purchase links or participate in link schemes with the aim of manipulating PageRank, thereby violating Google's Webmaster Guidelines." For the vast majority of content creators, outbound links should be a safe way to cite sources, and avoiding them entirely is not a solution. Choose carefully who you want to link to and make sure the link adds value. Myth: Outbound links must use the rel="nofollow" attribute .

The other common myth is that all Last Review outgoing links on your site must use the rel="nofollow" attribute. It also comes from the fact that Google is known to penalize sites for artificial outbound links . Google does not penalize sites for linking to external sources. But these manual actions exist to ensure that the web remains clean. If a site sells links to other sites or has issues with user-generated content (usually comments) causing backlink spam, these actions may be triggered.




Because the content author wants to cite a source or help a reader navigate elsewhere on the web. For this reason, most outbound links do not need to use the rel= "nofollow" attribute. But we can follow these simple instructions: rel= "nofollow" should be used when links are not editorially placed and are the result of partnerships, advertising, or user-generated content (UGC) in comments or forums. rel= "sponsored" can be used as an alternative to rel='nofollow' when a link has been paid for through an advertisement or partnership. rel= "ugc" can be used as an alternative to rel='nofollow' when a link comes.