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When creating an inbound marketing strategy for a brand, you should thoroughly understand the subsequent phases of customer arrival. This process consists of the following stages: ATTRACTING ATTENTION - using interesting blog articles containing appropriately selected keywords and active distribution of content in social media. Previously unknown recipients then become visitors. SWAP - from a passive viewer to an active buyer.


For this purpose, landing pages encouraging people to take Job Function Email Database advantage of the offer or various types of calls to action such as "download", "discover", "order" are used. The recipient who visits you slowly begins to turn into a person ready to finalize the transaction. He provides your contact details and expects you to fulfill the promise you made to him, encouraging him to make a purchase. APPROXIMATION - if your offer meets the recipient's needs, there is a high probability that they will turn into your customer. However, the initiative always lies with you.







If you know what the consumer is looking for and what his needs are, you need to use this data skillfully and complete the transaction. DELIGHT - But remember that today's consumers are demanding. They will check your credibility, look for opinions, and compare your offer with the competition. Therefore, you must accompany them at every stage of the purchasing process. Thanks to this, you will ultimately turn the customer into a follower of your brand. This will be the greatest value for you.others.