MASTER IN ONLINE DIGITAL MARKETING

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These objectives may consist, for example, of increasing traffic to the website through SEO or SEM, or capturing leads (emails or contact numbers), among others.A fundamental detail when establishing objectives is to follow the basic rules for achieving objectives, the SMART criteria (Specific, Measurable, Attainable, Realistic and Time-bound).(S) Specific : you have to look for specificity, in order to identify what you really want to achieve.

Measurable : it is essential that the objectives can be Belarus WhatsApp Number quantified or qualified in some way, in order to compare the result.Learn from the best Online Marketing professionalsGet informed! (A) Achievable : taking into account the work of all the components involved in the project, it is necessary to evaluate whether the objectives are viable and there is the possibility of achieving them.(R) Realistic : when setting objectives, keep your feet on the ground and not speculate too much about the objectives, otherwise the results will not be able to be evaluated later.



Temporally limited : execution times must be marked very well in order to have control over the start and end of the project.To control and monitor objectives, it is advisable to design a Dashboard, which will facilitate daily, weekly, monthly or annual control, in order to be able to keep track and check progress.Define strategy and tactics Once we have the objectives set, it is time to define what strategies and tactics to propose to achieve them.The strategy is made up of a set of applied actions whose purpose is to develop the set objectives. An example of a strategy is, for example, developing an Inbound Marketing or linkbuilding campaign.Tactics are possibly the ones that involve the most work, they have to do with the way and method of carrying out tasks.