Here are a few of the keyword research and optimization tips I shared.

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Ads and how to best make use of them.25. 6 FREE Facebook Marketing Tools to Juice Up Your CampaignsFacebook advertisers already have a ton of control over to whom, when, and where their ads are displayed. However, as any marketer worth their salt could tell you, it’s impossible to have too many tools at your disposal. To close out this year’s retrospective, Erin outlines six completely free Facebook marketing tools that can help you get even more out of your Facebook campaigns in 2017. If this year has been any indication, this is something every advertiser will be keen to do in the new year. Dan ShewanMEET THE AUTHORDan ShewanOriginally from the U.K.



Dan Shewan is a journalist and web content specialist who now lives Benin WhatsApp Number and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.See other posts by Dan ShewanI’m one of those weirdos who finds keyword research fun; seriously, it’s one of the most enjoyable parts of my job. When you’re looking for new keywords to target, the world seems bright and full of possibility.seo keyword research ideasLooking for keyword gold at the end of the SEO rainbowI recently ran a little keyword research workshop with some folks on the WordStream marketing team, in an effort to get others around here as jazzed about keywords as I am.





Let’s hope they help shake you out of your keyword rut!And1: Check out the SERP before you write anything!This step is so, so important and I’d wager that most people skip it: You should evaluate the existing rankings on the search engine results page (SERP) for your keyword before you do anything else.Why? You need to see what’s already ranking for a keyword in order to strategize how to rank for it. Because Google isn’t just going to hand you a page 1 ranking; you have to earn it by beating someone who is already ranking at their own game.