I would like to introduce the most interesting

arafatrahman87a

We are building a system so that the content assets we build in our media can be provided as answers to consumers right when they want them throughout the consumer purchasing journey. As Google's search engine market share increases in Korea, synchronization between the global marketing environment and Korea's marketing environment is progressing rapidly. To ensure that the enormous financial resources poured into a highly volatile advertising campaign are not lost in an instant, Ond Media must continuously build up content assets so that the effects of the campaign can be preserved for a long time. To this end, it is very important to understand SEO as an important axis of integrated marketing communications.We would like to inform you that this article was written after attending about 10 sessions over two days at DMS (Digital Marketing Summit) 2023.


The main topic at this DMS was, of course, stories about various AIs, including Cambodia Phone Number Data generative AI, or ChatGPT. However,  session that awakened human nature even among the overflowing AI sessions. What is behavioral economics? Behavioral economics refers to a discipline that combines psychology and economics. It is a discipline that studies people's economic choices from the perspective of human psychology, and it studies bounded rationality and irrational choices. Humans think they are rational, but in fact, humans have limited rationality, so various psychological factors play a role in human economic choices, and sometimes they make irrational choices. It can be said that these irrational choices actually have an impact on the functioning of the market and economy.



Behavioral economics research methodology We collect data through experiments, surveys, in-depth interviews, and observations, and use statistical techniques to analyze the collected data to verify hypotheses. Recently, large amounts of customer behavior data are collected from the web or apps for big data analysis. Why is behavioral economics important? The areas of application are increasing. Behavioral economics can also be used in economics, finance, marketing, and politics. Now, let's find out what behavioral economics content is in the marketing area that we should pay the most attention to. 1) Sunk cost It is a cost that has already been incurred in the past and cannot be recovered and should be ignored when making practical economic choices.