Covered by a pillar page and several associated subtopics

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This organized approach is especially useful if you have a lot of content for users and want to build your authority on a particular topic. For example, if you are a company offering SEO services, you can dedicate a pillar page to SEO and create several associated cluster pages on topics such as “local SEO”, “technical SEO”, “backlinks”, etc. . Pillar and cluster pages Once you've determined the right topics for your content hubs, place them on a content calendar to make it easier to track upcoming deadlines and missed deadlines.

Competitive Research You also need to Azerbaijan WhatsApp Number know what your competitors are doing. Find the topics, keywords and content formats that work well for them. Use this free competitive content analysis template to complete all the steps needed to discover: The positioning of your competitors Their tone of voice and their target audience The main content formats they use (e.g. blogs, podcasts, video) The main content categories they cover The top keywords they are targeting (using the Keyword Opportunities tool ) Their best-performing content (using the Organic Search tool ).



Pro Tip : Too often, brands focus on their market rivals and don't pay enough attention to other content creators. When researching your competitors, include all publishers in your area of ​​expertise, even if you don't compete in the actual market. Make sure non-branded media, like online magazines, industry blogs, or influencer video channels, are part of your competitive research. This will help you see the big picture and better understand trends in your niche. If you're not sure which websites to analyze, simply type your domain into the Organic Search tool to get a list of all the websites competing in your niche.