Calculate the average score The Net Promoter

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Promoters : These are customers who respond with a high score, that is, 9 or 10. Passive: these are clients who respond with a modest score, 7 or 8, which is why they are not yet considered a captive audience. Detractors : These are those customers who respond with a score of 6 or less. Promoter or ambassador customers , of course, are very satisfied with the product or service and can be considered loyal, but you have to be very careful with passive ones, since they may be easily persuaded




by other brands. As for the detractors, they are very Malaysia Mobile Number List far from being established clients, so it is necessary to direct effective strategies towards them. 3. Score calculation method is as follows: First, calculate the percentage of each type of customer, for example, in a survey of 100 customers, they could be: 60 promoters (60%), 30 passive (30%) and 10 detractors (10%). Then, subtract the percentage of detractors (in this case it would be 10%) from that of promoters (60%), which would give +50. ADVERTISEMENT This result can be considered a midpoint, so there would be significant room





for improvement. What tools to use to determine NPS? It is really not mandatory to use tools, both paid and free, to calculate the Net Promoter Score. Channels such as email and social networks will help you carry out the survey easily, then categorize customers and make the final calculation. However, a quality tool can offer you greater precision and many more specifications in the results. Nowadays, it is really easy to find quality tools and systems for calculating NPS. Some of them are: Tracksale ; Net Promoter System Net promoter . Additionally, there are many other technology providers that include NPS calculation in their