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SNS Marketing Trends 2022 SNS Marketing Trend Hedley Digital Currently, SNS is in the era of video content The era of expressing a single image through multiple still images has recently led to the era of short but intensely moving video content such as short clips and reels. However, this does not mean that static image content has taken a backseat. Since both image and video methods exist appropriately at the same time, you can utilize them well according to the nature of the business you wish to conduct. TikTok's continued growth While Instagram is still loved, the SNS channel that stands out is 'TikTok'. This is connected to 7-1 above, and there is an intersection called ‘video’. TikTok's main users are the MZ generation. Additionally, short, intense clips are the main content element. If companies aim to connect with the MZ generation, TikTok is a platform that must be considered. Social audio on the rise Although it was briefly popular, Clubhouse, a voice-based social network in early 2021, was a channel that stood out.
The unique secrecy attracted people's attention by arousing 'isophobia', which refers Cambodia Phone Number Data to the anxiety that cool and interesting things are happening somewhere online, but the closed system caused by difficult accessibility became a disadvantage and the limitations of the system. For some reason, it did not sustain its popularity. Clubhouse and social audio at that time should be differentiated, and strictly speaking, the audio part did not lose popularity. Rather, many companies have launched audio stream services or officially launched podcasts. At the current stage, it is clearly not a channel that has a significant impact and is showing notable growth, but it is a channel that should be remembered as it is a social audio area that is quietly establishing itself with a strong consumer base. Influencer marketing market not cooling down (+ social commerce) Influencer marketing is one of the main methods of social media marketing, and although it is not a new trend, it will continue to be popular for some time.
There are two perspectives that support this. is continuously increasing, and second, the size of the budget that companies devote to marketing is increasing. In addition, cooperation with large influencers is not limited to small-scale, but cooperation with more professional and highly relevant influencers is also actively taking place, so the popularity of influencer marketing is expected to continue for the time being. Personalization (consistency and branding) Personalization is one of the global marketing trends that has continued in recent years. One of the ways to effectively reach customers on social media channels operated by companies is social media advertising through personalization. If you look at today's social marketing, there are many cases where there is a 'speaker' who introduces the company's products or services. (Example: How to use Binggrae’s Instagram described above) Also, from the user's perspective, SNS channels already provide the experience of having all advertisements personalized to your taste and delivered to you from the moment you like or click on an advertisement.
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發表於 2024-3-5 14:31:57
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