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However, the use of gamification also involves a number of disadvantages: In some situations, gamification becomes an end in itself. It is not surprising that playing for the sake of playing does not bring any effectiveness. Additional financial investments are required. The development and implementation of game processes requires considerable sumsresults. In some situations, excessive stimulation of competition can lead to bad consequences. One way or another, it is worth understanding the following: we have to talk about the disadvantages of gamification if a company was inspired by the gaming industry, but decided to introduce its fundamentals into work processes without fundamental knowledge about the principles of functioning of the human psyche.
This will entail the emergence of achievement systems, internal ratings and bonuses that simply do not work, even if they came to the company from games. Challenges of gamification in business First Benin WhatsApp Number of all, it is worth understanding that the global goal of business gamification is to compete for attention. Exciting gameplay allows you to stand out from the rest and attract a target audience that could not be reached by other methods. Nowadays, all kinds of games from brands are becoming more and more popular, since representatives of generation Z have entered the number of buyers.
It is logical to assume that boys and girls who grew up surrounded by video games are much easier to engage in interaction with the brand through gamification. What is a marketplace: types, principle of operation Read also What is a marketplace: types, principle of operation More details Thus, game elements help in solving the following marketing tasks: Increases target audience loyalty. They introduce an additional element of contact with the client into the classic sales funnel (the more such elements, the higher the chance that the buyer will remember your company when he needs the goods or services you offer).
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發表於 2024-3-11 11:58:14
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