Optimized, e.g. in terms of page loading speed .

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Increased activity of competitors Loss of visibility can also be caused by strong competition. Even if you are a market leader, you should not underestimate your competitors. When analyzing declines, it is worth paying particular attention to the activities of other websites in your industry. Perhaps they used improvements or optimizations that allowed them to become more attractive to search engine robots. SERP appearance changes The appearance of the SERP has changed significantly in recent years. Additional feature snippets are increasingly appearing in search results , the presence of which may result in a decline in the position of classic search results.


Due to the multitude of feature snippets, there are not always  search results on one SERP page, as it was a few years ago. Nowadays it is more often  or  results. When the position of a Algeria WhatsApp Number given phrase drops, it is worth checking whether the appearance of the SERP has changed in such a way as to better suit the intentions of the user entering the given phrase. Manual penalty from Google Google may penalize the website by imposing a filter , which will result in loss of visibility. However, this is an exceptional situation when Black Hat SEO techniques prohibited positioning techniques are detected, the website is considered a spammy site, or a violation of security rules is detected by hacker attacks or malicious code. Recovery plan  how to stop visibility declines?




If your website has experienced a drop in visibility, you should take appropriate corrective action. Proper optimization of website segments that have lost keywords will allow you to rebuild their previous visibility and may even contribute to its increase! How to plan corrective actions? Identification of priority areas for improvement The first step is to detect which segment of the website suffered the most . It often happens that visibility drops do not occur evenly for the entire website and are visible, for example, only on category pages, only on product pages or only on blog articles. Identification of a group of subpages is a key point that will allow you to focus your activities on the segment causing the greatest declines. Tools such as Ahrefs or Senuto allow you to analyze declines in the visibility of given website subpages for appropriate keywords. Detecting the .