Wrong decisions and have devastating

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A Key Performance Indicator (KPI), also known as a key performance indicator, is a number that allows you to see whether you have achieved your company goals . Using these metrics, you can immediately see whether your marketing strategy is having the desired effect. Many companies rely on KPIs to measure their success. There are numerous performance metrics. They range from traffic to sales and always depend on your goals, your company and your respective advertising campaign. However, many companies only measure traffic and clicks. We're obsessed with getting better click-through rates or ranking higher for a particular keyword.

Especially when it comes to KPIs, you should focus on real data. You need to measure the data that has real impact on your business. Do you want to get more likes for your Facebook page ? pasted image philippines photo editor Then you shouldn’t focus on traffic or page views. Why? Because these do not provide any information about achieving your goal. Your goal is more likes, so you have to measure likes! This key figure is the only way you can see whether your strategy is having the desired effect. You need to measure the right metrics to make well-informed decisions. The same applies to advertising campaigns on Twitter or Instagram.
       

pasted image And what about a Google Ads campaign whose goal is lead acquisition? In this case, you wouldn’t measure traffic or click-through rate either. You would have to determine how many people take advantage of your offer or subscribe to your newsletter. Sometimes we measure the wrong metrics because they look good at first glance. However, this can lead to consequences. You might accidentally sabotage your own marketing strategy because you think your strategy is working when in reality it's failing. Your performance metrics must meet the following criteria : pasted image A KPI must give you enough insight into your situation so that you can make well-informed decisions. They should measure the increase in material goods.