標題: These metrics will determine whether your emails [打印本頁] 作者: riya00018@gmail 時間: 2024-2-27 15:14 標題: These metrics will determine whether your emails Like open rates, a “good” open rate will depend on many factors.You can use your previous campaigns as a basis for improving, or look at Mailchimp's benchmarks . 3. UNSUBSCRIBE RATIOUnsubscribe Rate is the percentage of people who click the “Unsubscribe” link in your email relative to the number of people who received the email.email marketing strategyPeople who unsubscribe don't want to receive your emails anymore.
In email marketing strategies, this is normal and usually happens Belgium Mobile Number List to a small number of people, however, a high unsubscribe rate means the content you send is not relevant to the recipient.You should aim for the unsubscribe rate to be as slow as possible — usually below 1%. (Check Mailchimp's benchmarks .) 4. BUSINESS METRICSLet's talk business.Business metrics depend on the funnel stages created for each email marketing strategy. are actually producing results for your business.Here are some examples:The success of an email designed to get subscribers to register for a webinar (middle-of-the-funnel) can be measured by the number of registrants from email traffic , or the conversion rate of email traffic into webinar registrants.
The success of an email campaign for Black Friday sales can be measured by the number of sales or revenue generated by email traffic.To determine the impact of your email traffic on these metrics, you can use UTM tracking parameters in the URLs you include in your emails — this will allow you to track your campaign performance within Google Analytics.Best Email Marketing Strategy Toolsemail marketing strategyLet's discuss the right tools.There are a LOT of email marketing tools out there.Therefore, you only need to use a few points to achieve a great email marketing strategy.My ideal email marketing stack looks like this
